Betting on Soccer Just Got More Fun at BetRivers

BetRivers Sports Indy Eleven partnership a winning goal for soccer fans.

Cookies and cream, chocolate and peanut butter, wine and cheese – they are the Yen to one another’s Yang. It was recently announced that another match has been perfectly paired. Indiana’s leading sports books, BetRivers, has partnered with our very own USL Championship soccer team, Indy Eleven. The multi-year agreement will see BetRivers taking on the prestigious role of Indy Eleven’s official sponsor and sports betting partner.

BetRivers Sports Indy Eleven Team Up

The arrangement between these two Indiana favorites is a mutually beneficial one. The soccer club will have the advantage of an expert, nationwide market management team to help propagate growth of the team. Indy Eleven will become the central focus of BetRivers soccer betting campaign, just as the BetRivers brand will be highlighted by the USL Championship team.

The BetRivers Sports logo will now appear on the sleeve of every 2021 Indy Eleven jersey. The team will host a special home game, celebrating the sportsbook as a ‘Presenting Partner’. BetRivers will also be underscored for sponsorship of the post-game show every each local television broadcast, featuring signage and digital assets, and as the sponsor of the opening segment of the weekly radio program, Soccer Saturday.

Commentary from the Upper Deck

The top executives on both side of the deal were enthusiastic in their statements following the agreement. Indy Eleven President and CEO, Greg Stremlaw, had this to say:

“Since the legalization of sports betting in Indiana in late 2019, Indy Eleven has been extremely focused on finding a true partner to maximize what has become a pivotal area for growth in all corners of the sports industry.

“I want to thank BetRivers for the tremendous commitment they have shown to our club. We look forward to working with them in a myriad of ways beginning with the upcoming 2021 season.”

Mattias Stetz, Chief Operating Officer for BetRivers operating group, Rush Street Interactive, is equally upbeat about the new partnership, as his comments reflect:

“BetRivers.com is excited to be an official sports betting partner of Indy Eleven. This partnership combines two organizations that share an unwavering commitment to excellence in providing sports fans with unparalleled experiences.”

Indy Eleven 2021 Season Standings

The 2021 USL Championship Season got underway just days after the announcement. With three matches under their belts already, the team is looking good so far. Indy Eleven defeated Birmingham Legion 1-0 to kick off the season, fell to FC Tulsa 0-2 the following week, then rebounded with a 2-0 victory over Sporting KC II last weekend.

With a current record of 2-1-0, the club will travel to Kentucky this weekend to face off against 2-0-1 Louisville City FC. The division rivalry between these two is sure to scratch up a lot of action at BetRivers Sports. Indy Eleven fans are hunting for a win after narrowly missing a spot in the playoffs last season; largely attributed to a pair of late-season, at-home losses to LouCity in September 2020.

This weekend’s match against their arch rival could be the jump-start they need to a successful season ahead. Look for odds in the USL Championship Indy vs. Louisville to appear soon at BetRivers as the match approaches, scheduled for Saturday, May 29 at 7:30pm.